Mobile Innovation Summit 2018

the agenda

    • Monday, 17 September, 2018
      5:30 PM  -  7:30 PM
      Welcome Reception
      Please join us for happy hour inside Denver's historic Union Station. Located just steps from the Kimpton Hotel Born, we'll kickoff Summit with drinks, food, live music, and networking with your fellow attendees.
    • Tuesday, 18 September, 2018
      7:00 AM  -  8:15 AM
      Breakfast & Registration
      8:30 AM  -  8:40 AM
      Opening Remarks
      8:40 AM  -  9:10 AM
      Sam's Club Goes Digital
      Sam’s Club, now in its 35th year as a warehouse business, is undergoing a digital transformation. Members are now able to check out without waiting in line, or have their online orders loaded right into their vehicles by digitally-enabled associates. Hear from CEO John Furner and Jamie Iannone, who heads eCommerce and Membership at Sam’s, about how this iconic business is going digital.
      9:10 AM  -  9:40 AM
      Winning with Innovation in the Mobile Age
      The Ready to Eat Cereal category is an incredibly competitive space with limitless nuances. Post Consumer Brand’s CMO, Roxanne Berstein will provide insight on how the company intends to grow and win with product innovation. Hear how digital and mobile marketing will help land new items and ultimately build equity with consumers.
      9:40 AM  -  10:10 AM
      BuzzFeed's Tasty & the Science Behind Modern, Massive Growth
      BuzzFeed's Tasty, known globally for popularizing the overhead cam recipe video, has entered hundreds of millions of peoples’ home kitchens through their accessible, consumer-oriented point of view. In this session led by Ashley McCollum, GM of Tasty, attendees will learn about the business behind the global social food network, including how it grew into the biggest food franchises on Facebook and YouTube, its expansion into physical products, and its ability to be a full funnel solution for brands to drive in-store activation.
      10:10 AM  -  10:30 AM
      Networking & Coffee Break
      10:30 AM  -  11:00 AM
      How Transparent Data Reduces Programmatic Waste
      The inaccurate modeling done by third-party data companies is costing marketers billions of dollars in wasted ad-impressions. In 2017, US marketers spent over $10B with third-party data providers. In this session, you'll learn how the use of first & second-party data can help brand advertisers gain more transparency & better ROI from their programmatic media investments.
      11:00 AM  -  11:30 AM
      It's Personal: Increasing Personalization in Mobile Commerce
      The idea of personalization isn’t new. Consumers are accustomed to personalization in the physical world and increasingly expect it in the digital world at their fingertips. These growing expectations are driving the brands and publishers they spend time with to make their experiences more personal. Join Button Founder and CEO Mike Jaconi as he dives into the path to personalization in mobile commerce and offers a sneak peek at the impact it can have for publishers, brands, and the users we’re all looking to connect with.
      11:30 AM  -  12:00 PM
      SMB Marketplace: The Next Frontier
      10 years ago, most SMB companies didn’t rely on the internet to run their business. A new ecosystem has emerged to serve the growing demand for tech-enabled SMBs, particularly in a mobile-first world. The rise of the iPhone gave “software at fingertips” to businesses, the introduction of payment solutions such as Square created massive economic opportunities, and the adoption of inside sales have enabled new acquisition models to work. In this session, Robin Li, Vice President at GGV Capital, will moderate a discussion between Hans Tung (Managing Partner, GGV Capital) and Ilir Sela (Founder & CEO, Slice) about the rise of SMB software and vertical software companies.
      12:00 PM  -  1:00 PM
      Networking Lunch
      1:15 PM  -  1:45 PM
      The Future of Direct Response Digital Ads
      Direct response media has long been an ROI leader in the online space given the ability to directly link ad units to online conversions. Ibotta's Founder and CEO will introduce the latest advertising breakthrough that now allows advertisers selling goods in both online and offline environments to track digital media sales lift on leading publishers like Facebook, Google, Verizon/Oath, Pinterest and many other properties. Bryan will present case studies showing 5-10x higher conversion rates from this new ad format, and provide insights into how your brands and stores can capitalize on this exciting trend to deliver incremental sales.
      1:45 PM  -  2:15 PM
      Bridging the Marketing Divide Connecting Digital to In-Store Sales
      Bridging the gap between online and offline marketing activity is a challenge for retailers and CPG brands. These organizations share a common goal of designing measurement solutions that connect how digital marketing influences in-store sales. In this session, Dale Nitschke, Chief Executive Officer at Ovative Group, will moderate a panel discussion aimed at uncovering how CPG companies and retail brands are approaching marketing measurement and optimization in a way that connects consumer activity and commerce among locations, devices, screens and channels.
      2:15 PM  -  2:35 PM
      Networking & Coffee Break
      2:35 PM  -  3:05 PM
      The High Noon of Performance Marketing at Walmart
      While performance marketing isn’t a new channel for Walmart, our approach to investing in the space is changing rapidly based on the hypothesis that partnerships in the loyalty, media/content and deal space have the potential to drive impact across the full customer acquisition and retention funnel. In a world of endless digital aisles, omni access and the rising influence of ‘com-tent.’, our affiliates allow us to speak to customers where they are: at the intersection of seeking value, inspiration and direction.
      3:05 PM  -  3:35 PM
      Measure What Matters: Media and Data Strategy to Drive Results
      Today, data is available to allow marketers to move away from traditional metrics of measurement, such as clicks and engagement, and move towards a more meaningful metric of success, such as quality of leads and closed deals. This allows marketers to make decisions that can truly impact business results. In this session, we’ll explore how to actually "measure what matters" through specific examples of media and data measurement that can enable better decision-making, lead to stronger ROI, and achieve better business results.
      3:35 PM  -  4:05 PM
      Our way of building brands, and why it’s rapidly changing
      Our way of building brands, and why it’s rapidly changing
      4:05 PM  -  5:05 PM
      Running Into the Dark
      Jason is the first and only blind person to run across America, covering a distance of over 3,000 miles from California to New York in less than 60 days (that’s an average of 51.5 miles per day). He holds over 10 World Records in Ultra-running, has competed internationally for Team USA at the Paralympic World Marathon Championships, is the subject of a full-length documentary - Running Vision, author of Running into the Dark and is a pioneer for ultra-running for the blind and visually impaired. In addition to being an ultra-endurance athlete, he has been an attorney, and an executive at GE and a non-profit that helps children with Autism. Jason is an enthusiastic and engaging speaker who has shared his story with a variety of audiences. He has been written about and featured in Runners World, FORBES, The Today Show, NPRand Ultrarunning Magazine, among others. He captures his audiences with heart-felt memories and humorous tales from his career, life and adventures. His talks are relevant both on a professional and personal level focusing on achieving success, overcoming adversity, teamwork, change and leadership. His talks have been described as "Riveting", "Authentic" and "Profound".
      5:05 PM  -  5:10 PM
      Closing Remarks
      5:30 PM  -  7:00 PM
      Happy Hour
      Poka Lola Social Club
    • Wednesday, 19 September, 2018
      9:00 AM  -  2:00 PM
      Fly Fishing

      fly fishing colorado   

      Colorado's rivers are fed with snow from high above the Continental Divide and are home to some of the best fly fishing in the country. On this private guided tour, local experts will teach you the essential elements of fly fishing - regardless of your skill or experience level - in hopes of catching the perfect trout.


      9:00 AM  -  2:00 PM
      Mountain Zip Lining


      Ride Colorado's longest and fastest above-ground zip line, located in the heart of Rocky Mountain National Park. With speeds up to 60 mph and lines up to 1,900 feet long, it's sure to be an unforgettable way to close your visit to Colorado. After the adventure, unwind over beverages and lunch at a nearby tavern.


      9:00 AM  -  2:00 PM
      Brewery Tour
       Factotum Brewhouse

      Colorado is home to over 300 microbreweries, and you'll visit three of them during this day-trip to Golden, CO, an old mining camp located at the base of the Front Range. This guided tour will allow you to explore the historic town of Golden, sample a variety of local microbrews, and stop for lunch along the way.

      9:00 AM  -  2:00 PM
      Rocky Mountain Sight Seeing Tour

      Red Rocks Park  Amphitheater (2)

      This active sightseeing tour will showcase the highlights of Colorado's front range. Start by visiting Red Rocks, the world's largest natural outdoor amphitheater. From there, head to a scenic overlook at Lookout Mountain, home to Buffalo Bill's grave (and maybe even glimpse a herd of live American bison). The tour ends in historic Golden, CO, where you can stretch your legs and explore this quaint town nestled at the foot of the Colorado Rockies.